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  • Our commitment to student success
  • Enriching IU
  • Attracting outstanding students
  • One student at a time

Office of Enrollment Management 2015 Overview

Helping students succeed, one student at a time

Our commitment to student success

The Office of Enrollment Management is deeply committed to transforming students’ lives and supporting them as they pursue their degrees. We’ve enhanced our services, creating a one-stop shop at Student Central by adding front-facing bursar services. We’ve increased retention efforts by encouraging non-registered, current students to register for the next term and by reaching out to provide financial aid counseling to those students who hadn’t paid their bills.

David Johnson

Our students will live and work in a global and diverse world, and we want their educational experience to prepare them for success.

David B. Johnson, Vice Provost, Enrollment Management

Demographics in our country are constantly evolving, and our recruitment and outreach efforts must evolve in tandem. We work closely with many on- and off-campus partners to enroll students who enhance the academic and co-curricular experiences of the institution. To increase diversity recruitment, this year we hired new recruiters and implemented a strategy focused on community organizations and broader outreach.

IU Bloomington's 2015 freshman class breaks records with 3.76 median GPA; 1218 SAT/ACT composite score; 1,185 underrepresented students; 7,875 students in the class; 898 21st Century Scholars; and 1,090 Hutton Honors College students. Students are from all 92 Indiana counties, 47 states, and 33 countries.

The beginner class of 2015 is the most academically talented and diverse in IU Bloomington history. We’re bringing in more Hudson and Holland scholars and Hutton Honors College students. The class has a record median GPA of 3.76 and a recordbreaking average SAT/ACT score of 1218. Seventy percent of the beginner cohort has college credit and took 11 credits on average. We’re enrolling more underrepresented students, first-generation students, and international students. Our students will live and work in a global and diverse world, and we want their educational experience to prepare them for success.

As we look toward the future, we will continue to expand recruitment, enrollment, and service initiatives directed at student success. We are also finalizing an Office of Enrollment Management (OEM) strategic plan that is connected to—and framed by—IU’s Bicentennial Strategic Plan.

What is on the horizon for enrollment management as we work to recruit, enroll, and serve academically prepared and diverse students in support of their attainment of an IU degree?

  • As competition in the higher education student recruitment space has no end in sight, and to maintain a competitive position in the marketplace, we are considering the potential implementation of a third party application for IU Bloomington, such as the Common App and a new Coalition App.
  • We are looking at ways to enhance our service to students in Student Central (front-facing student services of registrar, financial aid, and bursar) with an improved website, including state-of-the-art online tools to help students find the answers they need.
  • We want to support students in their career success; being able to differentiate themselves through their academic transcript is one way to make that happen. We are investigating ways that additional information describing service learning, engaged learning and other academic experiences can be added to transcripts.
  • Finally, we are working to provide an intentional First Year Experience for ALL students. The culminating FYE experience will be a spring semester series of activities sending a more fully integrated group of students to their sophomore year poised to succeed at IU and prepared to be more deeply engaged in areas such as courses, internships, study abroad, research, and leadership.

OEM is just one of the IU offices helping our students succeed. As always, our students, faculty, and staff play a huge role, and I am truly grateful for and pleased with the work we’ve done together this year.


David B. Johnson

Vice Provost, Enrollment Management
Indiana University Bloomington

Beginner underrepresented student enrollment in 2015 is 1,185 or 16.6 percent, up from 1,042 or 15 percent in 2014.
 
Beginner mean SAT/ACT converted score is 1218 in 2015, up from 1215 in 2014.
Beginner median GPA is 3.76 in 2015, up from 3.73 in 2014.
 
The 2015 beginner class has 4,509 domestic residents; 2,660 domestic non-residents; and 706 international students.
All 92 Indiana counties are represented in the beginner class.
Forty-seven U.S. states are represented in the beginner class--all except Montana, Oklahoma, and New Mexico.
Thirty-three countries are represented in the beginner class.
Beginner students' intended schools and colleges are: 3,169 students in business; 2,092 students in arts and sciences; 702 students in University Division; 436 students in public health; 240 students in nursing; 236 students in informatics and computing; 231 students in media; 215 students in music; 213 students in education; 179 students in public and environmental affairs; 109 students in global and international studies; and 53 students in all other majors.
The beginner class has 412 Hudson-Holland Scholars, up from 312 in 2014.
The beginner class has 1,185 Hutton Honors College students, up from 1,042 in 2014.
The beginner class has 898 21st Century Scholars, up from 613 in 2014.
There are 32,694 degree-seeking undergraduates and 48,514 total students on the IU Bloomington campus.
Samuel Fogel
Samuel Fogel, class of 2019
Entrepreneurship, IU Kelley School of Business
Denver, Colorado

While other new freshmen were exploring IU Bloomington during Welcome Week, Samuel Fogel was more than 5,000 miles away competing for Team USA at the Union Cycliste Internationale Track World Championships in Astana, Kazakhstan. Now that he’s here, he’s settling into university life, planning to get involved with the IU Cycling Club, and continuing to train with the hope of competing in the 2020 Olympics—all while focusing on getting good grades.

Meet Hope Hiller

Hope Hiller, a 2015 graduate of Speedway High School in Speedway, Ind., is an incoming freshman majoring in Spanish at IU Bloomington. Hiller, a first-generation college student and 21st Century Scholar, is a direct admit to the College of Arts and Sciences and a member of the Hutton Honors College.

Enriching IU

We strive to meet the Bicentennial Strategic Plan’s challenge to seek out and support underrepresented students. Two efforts in particular supported this goal during 2014–15: adopting a nationwide 6Cs strategy and increasing our national reach with the addition of new staff.

Our 6Cs strategies are:

  • Working with campus partners to recruit students who participate in their camps and competitions
  • Targeting specific populations with enhanced communication
  • Expanding our relationship with Ivy Tech and other community colleges
  • Reaching out to churches and faith-based organizations
  • Working with community-based organizations across the nation to bring prospective students to IU
  • Engaging with high school counselors

To fulfill the goals of this strategy and expand our reach nationwide, two new regional staff members were hired in Dallas and Washington, D.C., bringing the regional representative total to six, and one staff member was added to expand our recruitment of underrepresented students in Indianapolis.

The Office of Admissions expanded its programs for underrepresented students; this year it hosted three receptions for 49 admitted underrepresented students and their families and hosted an additional 67 admitted underrepresented students at the annual Campus Collage. Of the students attending each event, 82 percent enrolled at IU—an increase from 73 percent in 2014.

In addition, we increased the number of diversity programs offered by the Office of First Year Experience Programs, which resulted in an increase in the number of students who participated. We also partnered with IU Communications to pilot a new digital advertising campaign focusing on African American students in a unique effort to shape the class profile. These ads, which ran in the last two months of the recruiting season, reached 19,000 potential students.

Meet Emmanuel Scaife

Emmanuel Scaife is an incoming freshman from Indianapolis majoring in informatics and computing at IU Bloomington. As a Cox Engagement Scholar and Advocate for Community Engagement, Scaife will work with the South Central Community Action Program to help families in poverty.

Attracting outstanding students

We’re working hard with our partners to recruit students who will succeed at IU. In 2014–15, the Office of Admissions expanded its efforts in every area, including enhancing its marketing communications, increasing opportunities for student visits, and strengthening on-campus partnerships. As a result, both the Office of Admissions and the Office of Scholarships saw increased participation and had a record number of students who said yes to IU.

Our multipronged approach resulted in better event participation and more students enrolling at IU.

The Office of Admissions welcomed 40,962 visitors to campus this year and hosted 833 students at 23 programs throughout the nation. Eighteen Red Carpet Days saw 2,685 attendees, and nearly 80 percent of them enrolled. The Office of Scholarships saw an increase in the top band of exceptional students, with 442 prospective students who enrolled after attending one of many scholars receptions around the country and 2,758 prospective students who enrolled after receiving an IU Achievement Scholarship. And the Office of Strategic Planning and Research has improved our ability to manage and visualize enrollment data through implementation of Tableau software.

Liam Dixon
Liam Dixon, class of 2019
Finance (IU Kelley School of Business) and Tourism, Hospitality, and Event Management (School of Public Health)
Irvine, California

When he was looking at colleges, Liam Dixon received a piece of advice that stuck with him: What matters is how well you fit in, because otherwise you won’t reach your full potential. After applying to 18 schools, including nearly every school in the Big 10, Liam chose to say yes to IU. Being treated as a person, not a number, makes a huge difference to him.
Students act in a Welcome Week musical.
From our “Welcome to College” musical to our new “Business of Being a Student–Family Edition” session, we addressed alcohol, sexual assault, bystander intervention, and safety-related services and support during New Student Orientation and Welcome Week. The Office of First Year Experience will carry these themes throughout the year.






Meet Javier Fuentes-Rohwer

Javier Fuentes-Rohwer is an incoming freshman studying mathematics at IU Bloomington. A native of Bloomington and alumnus of Bloomington High School South, Fuentes-Rohwer chose IU for its academic excellence and affordability.

One student at a time

Student success is a common thread that runs throughout this report and, in fact, throughout all we do. Nowhere is this more apparent than through the services we provide. And we significantly enhanced our services this year when Student Central and the Office of the Bursar united to provide a single location for financial aid, class registration, and student account needs.

Before this move, students sometimes didn’t know which office to ask for help, causing them to bounce back and forth trying to resolve an issue. Students know that Student Central can now help them regardless of whether it is a financial aid or student account problem.

Kathy McDaniel

It is much more efficient and convenient for those we serve to make one stop, one call, or one email rather than three to get answers.

Kathy McDaniel, Student Central staff member

OEM does its part to ensure that IU Bloomington meets the goal of providing an affordable education as laid out in the Bicentennial Strategic Plan. University-wide financial literacy initiatives led to a decrease in student borrowing and pointed students to the Office of Student Financial Assistance as their first stop to get help paying for college. The Office of Student Financial Assistance, in a pilot program, reached out to assist students with a past due balance. Eighty-one percent of students that were contacted were able to pay their bill and continue their schooling.

In two pilot outreach programs, 217 students who were contacted paid their bill and 2,131 students who were contacted registered.

In an attempt to increase retention, the Office of the Registrar contacted continuing students who did not register for the spring semester during the fall as a part of a pilot outreach effort. We offered them support and assistance from Student Central with the intention of encouraging them to register. This led to 2,131 students who were contacted then enrolling in the spring. The retention rate for fall 2014 beginners who were retained in the fall of 2015 is 89 percent. Although these efforts are aimed at more than just freshmen, they helped to influence the retention rate.

Office of the Registrar by the numbers

10,735Degrees Awarded

49,927Transcripts Processed

70,000Classrooms Assigned

student central numbers

Anabel Gutierrez Orraca plays the harp.
Anabel Gutierrez Orraca, class of 2017
Harp, IU Jacobs School of Music
Havana, Cuba

Cuba’s University of Arts has no harp department. Anabel Gutierrez Orraca, the first Cuban harpist sent by the Cuban government to study in the United States since the 1959 revolution, plans to establish one herself after she completes her degree. She’d always dreamed of going to college abroad, and when she learned that she could study under her idol, Distinguished Professor Susann McDonald, she knew IU Bloomington was the place for her.
Skylar Gibson
Skylar Gibson, class of 2019
Finance/Management, IU Kelley School of Business
Topanga, California

Skylar Gibson was salutatorian of his graduating class, captained the soccer team, and played piano for both the jazz band and the school orchestra. Skylar had his pick of schools in Santa Barbara, Seattle, and Boston, among others—but the prestige of Kelley, available scholarships, and the friendly, helpful atmosphere at IU Bloomington brought him to the Midwest instead.
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